I help high-growth DTC brands cut subscriber churn, scale LTV, and optimize their Shopify, Skio, Klaviyo, and Attentive engine. Ex-goodr, O Positiv, and BelliWelli.

Contact me: tomfitz2289@gmail.com

Retention Architecture & Lifecycle Strategy for Shopify Plus Brands.

Proven growth strategies built at scale across media powerhouses and high-growth DTC startups.

Complete ownership of your post-conversion ecosystem. I build, test, and optimize your entire lifecycle engine so you retain more customers month-over-month.

Key Deliverables:
- End-to-end Klaviyo & Attentive flow architecture
- Subscription save-flow & cancellation funnel optimization
- Cohort retention analysis & LTV forecasting
- Bi-weekly execution & campaign management
A diagnostic teardown of your current subscriber journey, cancellation flows, and email/SMS triggers to identify where revenue is leaking.

Key Deliverables:
- Full audit of your Skio/Recharge & ESP setup
- Identification of high-friction drop-off points
- Prioritized 90-day fix roadmap for your team to execute
- 60-minute executive walkthrough call
Optimize your front-end customer acquisition and offer structure to convert higher-intent buyers into repeat recurring subscribers.

Key Deliverables:
- Replo/Shopify landing page conversion audits
- Subscription vs. one-time offer positioning
- Frictionless checkout & portal UX improvements