A man with a beard and mustache, smiling, wearing a light blue button-up shirt, against a plain gray background.

I help high-growth DTC brands cut subscriber churn, scale LTV, and optimize their Shopify, Skio, Klaviyo, and Attentive engine. Ex-goodr, O Positiv, and BelliWelli.

Contact me: tomfitz2289@gmail.com

Retention Architecture & Lifecycle Strategy for Shopify Plus Brands.

Proven growth strategies built at scale across media powerhouses and high-growth DTC startups.

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  • Complete ownership of your post-conversion ecosystem. I build, test, and optimize your entire lifecycle engine so you retain more customers month-over-month.

    Key Deliverables:

    • End-to-end Klaviyo & Attentive flow architecture

    • Subscription save-flow & cancellation funnel optimization

    • Cohort retention analysis & LTV forecasting

    • Bi-weekly execution & campaign management

  • A diagnostic teardown of your current subscriber journey, cancellation flows, and email/SMS triggers to identify where revenue is leaking.

    Key Deliverables:

    • Full audit of your Skio/Recharge & ESP setup

    • Identification of high-friction drop-off points

    • Prioritized 90-day fix roadmap for your team to execute

    • 60-minute executive walkthrough call

  • Optimize your front-end customer acquisition and offer structure to convert higher-intent buyers into repeat recurring subscribers.

    Key Deliverables:

    • Replo/Shopify landing page conversion audits

    • Subscription vs. one-time offer positioning

    • Frictionless checkout & portal UX improvements

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Core Offerings:

The word 'goodr' written in lowercase letters in teal color on a white background.
Pink background with white text that says 'BelliWelli' in a stylized font.
A logo with a purple circle, an orange plus sign, and the word 'OPositive' in orange and purple text.
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Things and People I love

A newlywed couple, a man in a blue suit and a woman in a white dress, poses with their dog outdoors in a garden. The woman holds a colorful bouquet of flowers, and both are smiling.
A man running outdoors during a race, making a peace sign with his right hand, wearing sunglasses, a blue cap, a black sleeveless shirt with neon yellow accents, black shorts, and running shoes, on a trail with dry grass and hills in the background.
A golf course with a green putting area, a yellow flag, and a view of the ocean in the background. There are large, weathered trees along the coastline under a partly cloudy sky.
A shirtless man wearing sunglasses and shorts running on a desert road with mountains and blue sky in the background.
A fluffy dog sitting on a raised platform outdoors near the beach, yawning with its mouth wide open, during sunset.
A man on a golf course looking at the landscape with hills and trees in the distance.